Local Marketing Award – Lauren Russo

This award recognizes the exceptional efforts of the local Extra Life community in generating brand recognition and advocating for Extra Life within their local area. Lauren Russo is the winner of this award because of their outstanding execution of the Sacramento Extra Life Virtual Cruise social media campaign for the Sacramento Extra Life Guild in 2023. This innovative campaign leveraged the power of social media to create a virtual event that not only engaged the local community but also successfully raised awareness not only in their local market, but across the globe. Their efforts in this campaign also helped their team raise over $2k in months where fundraising is normally minimal.